Without social media no modern business can survive. This might seem extreme, but as a business owner you need to know that without it your company will struggle. It’s not a question of how good your product is. It doesn’t even come down to good old fashioned customer service. No, you need social media because that is the forum for modern communication. Facebook, Twitter, Tumblr, and many more – all of these social media providers are used by millions of potential customers every day. With each user connected to an exponentially larger number of people, this is the 21rst century equivalent of word of mouth, and without it your business won’t be relevant at best, and at worst, no one will ever hear about the great products or services you provide.
It’s not all doom and gloom. A little knowledge goes a long way, and before you know it you could be reaping the rewards of an effective social media campaign.
Share and Share a Like
No, that’s not a typo. Social media is based on likes, shares, and tags. Every time a user clicks that like button or uses a hashtag, their friends and family see this on their social media accounts. It’s a form of endorsement and one which goes a long way to creating confidence in a brand, product, or service.
Just look at these statistics:
• A massive 93% of consumers are influenced by social media when making a purchase.
• Each day 135,000 users join Twitter.
• 50% of Facebook’s 500 million active members use the service daily.
• Tumblr hosts over 99 billion unique blog posts!
These figures are only the tip of the iceberg with other social media platforms such as LinkedIn and Pinterest reaching a huge audience in of themselves.
The takeaway lesson here is that social media provides your business with a sea of opportunities; millions of customers waiting to be impressed by expertly crafted social media campaigns. All you need is a talented social media expert who’ll use their knowledge to put your business front and centre. A little goes a long way, and with just one effective social media campaign running, your sales could be transformed over night.
If you would like MAWebdesign to set up your social media accounts just call us or contact us using our contact form!