Google Local Service Ads have been around for some time in the USA. This new ad type is rolling out in the UK now and whilst it’s only a limited amount of verticals available, we’re expecting to see this grow over time. If you want to get the advantage over your competitors then get in touch today and we’ll take care of all the complicated stuff and we’ll even optimise your listings to ensure you get the most leads possible!
*Google Guaranteed advertising charges are not included but can be fixed on a daily, weekly or monthly basis.
When you have been awarded a Google Guarantee badge, your customers that came to you via Google Local Services Ads are protected up to the value of £1500 in the UK – should they not be satisfied with your work. This creates an unprecedented level of trust that the customer will receive a good service from the provider, whilst giving them a fall back guarantee that Google will reimburse the customer. The Google Guarantee badge is great for all business advertisers because it ensures the client that they’ll get a good job.
The initial process of screening the advertisers’ business and going through a qualification process means that only legitimate businesses will be able to advertise. Furthermore, by the very way that Google charge on a pay per lead basis, it will undoubtedly be as successful here in the UK as it has been in the United States. For more information about Google Local Services Ads – Heavyweight Digital can not only help overcome the challenge of becoming Google Guaranteed, but can optimise your listing to ensure you get the optimal amount of leads.
Local Service Ads are not a direct substitute for Google Ads so it’s advisable to try both advertising methods concurrently. At this time there are limited categories and signing up to Google Local Services Ads is not the most straightforward process. There are some barriers to entry and some complexities in terms of Google screening and qualification.
Fortunately, we’re here to help and have a series of clients already benefiting from Local Service Ads. If you’re thinking about the switch from Google Ads to Local Service Ads, then consider that Google Ads does offer greater control of actually choosing keywords, negative keywords, audience types etc whereas Local Service Ads is great for eligible businesses as these ads will often appear for ‘near me’ searches and when someone is looking for a certain trade or service at the time when they need it most! There are key differences between Google’s two advertising platforms and it’s recommended to consider both depending on how many leads you wish to generate and your marketing goals.
