Running Facebook and Instagram ads

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What benefits can we get by running Facebook and Instagram ads?

Social Media Marketing

 

Running Facebook and Instagram ads can provide several benefits for businesses. Here are some key advantages:

  • Wide Reach: Facebook and Instagram have billions of active users, offering a massive potential audience for your ads. These platforms allow you to reach users of different demographics, interests, and locations, making it easier to target your desired audience.
  • Precise Targeting Options: Facebook and Instagram provide extensive targeting options to help you reach specific individuals most likely to be interested in your products or services. You can target based on demographics, interests, behaviours, and location, and even target custom audiences based on your customer data.
  • Increased Brand Awareness: With Facebook and Instagram ads, you can increase the visibility and exposure of your brand. You can create brand recognition and familiarity by reaching a broad audience and showcasing your products or services through engaging visuals and compelling messaging.
  • Enhanced Engagement: These platforms offer highly visual and interactive ad formats that capture users’ attention and generate higher engagement rates than traditional advertising methods. Users can like, comment, share, and even click on ads to learn more or take action, facilitating increased interaction with your brand.
  • Cost-Effective Advertising: Facebook and Instagram ads can be cost-effective compared to traditional advertising channels. You can control your budget and set daily or lifetime spending limits. Additionally, you can optimize your campaigns to focus on specific objectives, such as increasing website traffic, generating leads, or driving conversions, maximizing the value you get from your advertising spend.
  • Comprehensive Ad Performance Metrics: These platforms provide detailed analytics and insights on your ads’ performance. You can track key metrics such as impressions, reach, engagement, clicks, conversions, and return on ad spend (ROAS). These metrics allow you to measure the effectiveness of your campaigns and make data-driven decisions to optimize your advertising strategy.
  • Remarketing Opportunities: Facebook and Instagram offer powerful remarketing capabilities. You can retarget users who have previously interacted with your website, engaged with your content, or shown interest in your products or services. Remarketing helps you stay top of mind and re-engage potential customers, increasing the likelihood of conversions.
  • Ad Formats and Creativity: These platforms provide various ad formats, including image ads, video ads, carousel ads, and Stories ads, allowing you to showcase your brand creatively. You can experiment with different formats to find the most effective way to communicate your message and engage your target audience.
  • Integration with Facebook Pixel: By installing the Facebook Pixel on your website, you can track conversions, optimize ad delivery, and create custom audiences based on user actions. This integration enables more advanced targeting and helps you understand the impact of your ads on user behaviour.
  • Access to Insights and Audience Data: Facebook and Instagram collect vast amounts of data about their users, which can be leveraged to refine your targeting strategies. You can access audience insights to understand your target market better and tailor your messaging accordingly.
  • It’s important to note that the success of your Facebook and Instagram ads will depend on factors such as ad quality, targeting, messaging, and ongoing optimization. Regular monitoring, testing, and refinement of your campaigns will help you achieve the best results.

See our packages here: www.mawebdesign.co.uk/social-media-advertising-services

No Social Media – No Business

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Website design telford social-media

Without social media no modern business can survive. This might seem extreme, but as a business owner you need to know that without it your company will struggle. It’s not a question of how good your product is. It doesn’t even come down to good old fashioned customer service. No, you need social media because that is the forum for modern communication. Facebook, Twitter, Tumblr, and many more – all of these social media providers are used by millions of potential customers every day. With each user connected to an exponentially larger number of people, this is the 21rst century equivalent of word of mouth, and without it your business won’t be relevant at best, and at worst, no one will ever hear about the great products or services you provide.

It’s not all doom and gloom. A little knowledge goes a long way, and before you know it you could be reaping the rewards of an effective social media campaign.
Share and Share a Like
No, that’s not a typo. Social media is based on likes, shares, and tags. Every time a user clicks that like button or uses a hashtag, their friends and family see this on their social media accounts. It’s a form of endorsement and one which goes a long way to creating confidence in a brand, product, or service.

Just look at these statistics:

• A massive 93% of consumers are influenced by social media when making a purchase.
• Each day 135,000 users join Twitter.
• 50% of Facebook’s 500 million active members use the service daily.
• Tumblr hosts over 99 billion unique blog posts!

These figures are only the tip of the iceberg with other social media platforms such as LinkedIn and Pinterest reaching a huge audience in of themselves.

The takeaway lesson here is that social media provides your business with a sea of opportunities; millions of customers waiting to be impressed by expertly crafted social media campaigns. All you need is a talented social media expert who’ll use their knowledge to put your business front and centre. A little goes a long way, and with just one effective social media campaign running, your sales could be transformed over night.

If you would like MAWebdesign to set up your social media accounts just call us or contact us using our contact form!